ChokChok Packaging
2022 / ChokChokChokChok is an Indonesian skincare brand on a mission to boost women’s confidence through affordable, effective products. Inspired by the Korean term “chok chok” – meaning dewy and supple – we developed a brand identity that feels light, refreshing, and modern. The result: a clean logo, soft minimal packaging, and a soft pastel colour to support the overall freshness of the brand.
Photography by: ChokChok Team
The result is a subtle, minimalist design that’s modular enough to blend in, yet structured enough to unify diverse labels under one cohesive retail experience.
The brief called for a brand identity that could adapt, support, and quietly frame the other brands it carried. We created a logo and naming system built around the idea of pairing: Museum Label & Others, [Artist] & Others, and beyond.
LOGO · PACKAGING