BRAND IDENTITY · PRINT COLLATERALS · PACKAGING · SOCIALS
A bold rebrand for a neighbourhood pasta kiosk with big personality. The Pasta Project is an affordable pasta kiosk located in the north-eastern corner of Singapore.
With new management, a revamped menu, and a growing cult following, they needed a refreshed brand identity that felt as energetic and flavourful as the food they serve.
We leaned into bold contrasts—vintage diner vibes meets Italian casual—to reflect the brand’s playful spirit and no-fuss comfort foods.
A punchy colour palette of yellow, red, and black brings vibrancy and heat, while the typography system combines nostalgic charm with confident simplicity.
From posters and activity sheets to menu boards and social content, every touchpoint was designed to feel fun, accessible, and unmistakably The Pasta Project.