2024 / NOM x EQUATE

For the 2024 National Day collab, Singapore novelty brand Nom teamed up with café partner Equate to create a playful collection.

Featuring Nom’s iconic Merlion mascot, caught in the act of doing what we all love most: sipping coffee, people-watching, and living that slow café life. A local icon meets everyday rituals, in celebration of home.

MERCHANDISE DESIGN · CAMPAIGN VISUALS

At the heart of this collection is Nom’s iconic Merlion mascot, reimagined through the lens of daily coffee rituals. From sipping kopi peng to zoning out in a daydream, we explored quiet, comforting scenes that reflect the simple joys of Singapore life.

For the 2024 National Day collab, Singapore novelty brand Nom teamed up with café partner Equate to create a playful collection.

At the heart of this collection is Nom’s iconic Merlion mascot, reimagined through the lens of daily coffee rituals. From sipping kopi peng to zoning out in a daydream, we explored quiet, comforting scenes that reflect the simple joys of Singapore life.

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