2025 - CURRENT / SPIKE DURIANWe worked with Spike Durian, a premium Mao Shan Wang durian brand in Singapore to shape their social media strategy and content creation.
Our focus was to reposition the brand with more premium yet approachable voice, moving away from traditional durian selling tropes through founder-led storytelling, lifestyle-driven visuals, and content designed to build both brand trust and craving.
